Hana Taha
Product Design Lead UX/UI

I craft thoughtful, scalable digital experiences — blending structure, strategy, and soul.

Designing digital products since 2015,
I bring 7+ years of professional experience designing AI-driven platforms, SaaS tools, and digital health apps.

I connect business goals with user needs through clear systems and human-centered design.

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My focus

Bridging business,
users & design

Product &
Execution

UX Design
UI Design
Visual Design
Interaction Design
Wireframing
Prototyping
Design Systems
Component Thinking
Accessibility (a11y)

Research &
Strategy

UX Research
UX Interviews
Usability Testing
Design Thinking
Information Architecture
Strategic Planning
Data-Informed Iteration

Leadership &
Collaboration

Design Direction
Cross-Functional Collaboration
Mentorship
Product Thinking
Milestone Planning
Business Goal Alingment

Selected Projects

Impact through design

Edera App (DiGA)

12-week digital therapy personalized care journey for men with erectile dysfunction.

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Lutera App (DiGA)

Symptom-tracking and therapy experience for men with LUTS — combining bladder training and behavior modules.

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Kranus Health Website

Redesigned Kranus Health website with HCP focus to support scalable medical outreach.

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Landing Page Optimization (CR1)

Boosted paid search conversion rates by redesigning targeted landing pages, doubling CR1 through UX and content focus.

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DiGA Design System

Built and implemented a scalable design system from scratch — bridging design and dev across multi-product growth.

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